How do you visually represent the modern South? That was the question set forth to 70kft by Studio 360 for their Redesigns series. The task: Create a visual identity for the South that isn’t attached to the controversy surrounding the Confederate flag. The goal wasn’t a replacement for the Confederate flag; it was a new symbol that could appropriately represent the South as it stands today. More Information at TheSouth.US Client: Studio 360 Agency: 70kft Motion: Ramsey Ruelas